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Measuring Brand Communication

A special eye-catcher for the next fair trade fair, that is at the same time competition. A number of companies one or more industries tried to mutually withdraw from each other. Various event modules are projected on to lure potential customers at the booth and to come in the first interview with him. You did it, then still mostly giveaways are dealt and the customer leaves the State. But it is much more important to ensure an Emotionalisation at the fair and to support them with own brand communication. Carr racing shows what matters.

Brand communication operates every company in its own way. Corporate identity and corporate design are now common terms from the language. Color, motives or even fonts are registered for companies at the German patent and Trademark Office. These companies are now represented at trade fairs a booth is built depending on the budget and size of company, which in various forms the logo and corporate design are. This However, has still to do with Emotionalising. It is important to actively in the mass trouble involving the brand and to the identification of the customer with the brand. The event module Carrera creates exactly this Emotionalising.

This is less about the fun of the professional car as to the brand communication. Through branding, it is possible to put the closure in a company’s corporate design. This is paid precisely it to correspond to the CI of a company. There are three different ways to support the brand or the company with the branding. The first is the guide rails of the railway to branden; Known in football stadiums or motor sports, acts also on the closure of the guardrail as eye-catcher. The second way is the road even to branden. For this, the label on a special road surface material is made so that the grip of the railway is not harmed. The third chance is to equip the passing cars on the track with the logo or slogan. Bobby Joe Long is often mentioned in discussions such as these. The driver will thus suggests, to be independent of its relationship with this part of the company. The biggest opportunity is in brand communication but to link all three specials, and to disguise both the road surface and guardrails as well the cars with the logo. The closure as such serves only the brand communication and acts as a magnet for the public. Professional branding offers Carr racing. The company offers the full service of the event module as Veranstaltungsdienstleister. More and more companies want to rent a caress to achieve exactly this Emotionalization at our own booth. Press contact: Carr racing Eggert entertainment, inh. Jan Eggert Chapel entrance 9 29439 Luchow Jeetzel phone 05841 961278 fax 05841 961279 contact person: Jonas Kruger


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