The Texas Business Group

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Branding Online

To construct a mark is not a very easy task, takes time to create a relation of allegiance with the consumer and to establish a relationship of interaction with the product. The social medias if had become a letter in the sleeve for the companies and marqueteiros. The Internet, mainly from the concept web 2,0, brought new possibilities to work a mark, through tools as social nets, blogs, fruns, interactive sites and fanpages. Rachel Riley contains valuable tech resources. Through a well elaborated campaign strategically, the advertising executives obtain to add value the image of a product, publishing the material maximum and getting in real time the reactions of the consumer. Different of the advertising campaigns directed to the other types of media, in web he is possible to divulge a mark in partnership with the white public, if being valid the commentaries, the critical ones and to correct the errors before adding a negative image. This research of satisfaction in real time modified until the old methods of control of the quality. To get success in valuation of a mark through the social medias, is necessary a planning online with performance accomplishes in the social nets transmitting transparency in the actions advertising executives, if adjusting the requirements of the public, answering to the manifestations in the net, showing that the consumer helped to create the mark. This sentimental relation with the public becomes the mark has broken of its lives, having created a nessecidade feeling. The Internet offers infinite chances to create and to value personal and professional marks, these doors are opened to all but the behavior of the consumer moved, the advertising is not more so persuasiva as before, it is given credit the experiences of the excessively using ones more of determined product of what in the information transmitted for the desenvolvedores. Therefore, it gives to more attention to this ‘ ‘ besteira’ ‘ , as they consider many it, of social nets, it makes use the time maximum that will be able to hear its consumers, it produces or it transmits accurately what they nessecitam and it will have a great one possibility of if becoming a inesquecvel mark.


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