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Balanced Scorecard

Inside this context, it was needed to study forms and tools to remain in the market each more competitive and turbulent time. Between the tools or also called management models, Poter, RBV, Balanced Scorecard and CAC can be cited. This last one is focus of the analysis of the present study. 1. In agreement PLANEJAMENTOESTRATGICO KOTLER (1975), the strategical planning is a managemental methodology that allows to establish the direction to follow for the Organization, aiming at bigger degree of interaction with the environment. That is, the positive measures that a company will be able to take to face threats and to use to advantage the chances found in the environment. The planning becomes the tactical result of the projection of the future, but it does not expect that it is the solution of the dynamics of the organizations. For this, valley of tools to assist in the attitudes and answers that the organization must have throughout its trajectory.

E, when we specify as to act inside of the planning we will go to search tools that better are fit it Core business of the organization, to the strategical and concomitant level to this, to the tactical level, finally operational. Inside this estimated, to be analyzed model, Fields and Weapons of the Competition, need to be questioned as and where it can assist the Administrator of Production. It is observed that the Balanced Scorecard possesss emphasis in the satisfaction of the customer, while the CAC foca in the necessities of the customer, that is deepens analysis and specifies where the excellency of the competitive strategy can itself be searched inside. Moreover, the CAC presents in its methodology an alignment between the strategical and operational level, what it is not observed in the BSC. 2. ESTRATGIACOMPETITIVADEPRODUO the strategical planning is a useful and dynamic tool for the management of organizations. Concomitant to this, in accordance with NIGEL, the strategy of production are a set of general principles that the process of decision taking guides.


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