BusinessVillage
If you send a newsletter or other information via email, you can stimulate the pass as follows: You know people for this newsletter / this offer could also be interesting for sure. Therefore we are very grateful to you if you forward this E-Mail to three people.” Flyers, leaflets and brochures often contain a section of the reply or a reply fax. Under the mandatory yes I want box, put an another box to check with the following wording: Yes, and I also wants a good friend/business partner/colleague know of your great offer. “Please also send your documents he/she will be happy sure.” Integrate (already prepaid) recommendation post card to separate out into your ordering catalogs. These can be addressed to the customer service or be designed but so that you can send them directly to potential interested parties from his environment. And if you put in the catalog coupons, remember always also a second set for the activation of the recommendation business. Make your customers for free advertising.
Enter something to your fans Hand with which they can show flag. “So the car brand has divided mini awhile sticker, which was: my other car is a mini.” “And Apple to get a sticker with a purchased product at here: Yes, I am an Apple fan.” Ask customer to give you to speak in writing about the quality of your work so a testimonial. You can never have enough of such references. Accommodate them in sales documents, brochures, offers, Werbebriefen and on your website. Frame reference letters and hang them in the public area of your company. And: publish references in internal media like the intranet and employee newspaper, because positive testimonials promote the pride of employees. In many industries it’s killing a lot, if available, reference customers to give potential new customers an insight into successful projects.
So about a kitchen manufacturer may ask his customers, the result of his work before selected interested parties place or over a To present video. Clearly: Who is so cooperative, should receive a small allowance. Create catchy stories to exemplary projects and offered them to the press, because many journalists work with case studies. Success stories that already exists, save the research editors. Let such contributions but of journalistic savvy people write them, because they may not sound after personal praise. The published post, as special presents, meets not only its own employees with pleasure, he can be an important door-opener for customers. In addition to free referral marketing, there are of course also the paid: customers advertise customer programs which are now increasingly available on the Internet. But one thing is sure: paid share is always second choice. The voluntarily and generously mentioned tips are the best. If you reward them then in hindsight, that is quite another matter. To do so, I rate very, because everybody likes a surprise thank you gift Referrers like. And because people strengthen activities, they learn attention and appreciation for the recommendations come in the future in bulk. The book on the subject of Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 5. actual. Edition. 2011, 135 pages 21,80 EUR / CHF 39.50 ISBN: 978-3869801544
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