Mail Effective Marketing
Today, we communicate more and more via e-mail. I believe that it is the most common method of communication today to communicate with friends, relatives, colleagues, clients, etc. Whoever the recipient always it is important to write emails in an effective manner. As we all know write effective e-mails, saves us time to us and to the other person, and also gain more confidence with those who we communicate. Always give e-mail reply as soon as possible each time there are more people who are put in contact each other through email, and most of these people expect a prompt response. One of the study by Jupiter Research indicates that 35% of customers expect a response within a period of six hours, a 55% expected a response in 24 hours. Although many people are focused on the response time, the content is equally important.
The same study indicated that the lack of a complete response (45%) will customers in line to see a company in a negative way for future purchases. Learn the art of writing an email send poorly designed emails (information incomplete or sent late), have caused subsequent mailing; What is more, in some cases in order to solve these incidents, we have in many cases that appeal to a more expensive system of communication (telephone); already at this time you find with angry and frustrated customers. Here are some tips to write appropriate and complete e-mail: 1. create a response of easy reading format. Do not write very long sentences for each line, each line should be short, ideally, write 5-6 words in each line and not more than that. 2.
Make sure that the subject is concise and meaningful for the recipient do not place a generic matter response’s marketing team, since this can be seen as spam by the customer. 3. Write a topic per paragraph. Each paragraph must treat a unique theme and should be separated by one or two space, this in order to give the reader an easy reading. 4. Be brief. Try to always on your emails using the exact words and be concise with information delivery, customers do not like to waste your time reading irrelevant things. 5. Use simple sentences. Try to write for an audience as if out of third or fourth grade, especially if you are creating templates that are sent automatically. You do not know the educational level to which your emails reach them. 6. Be sensitive to the tone of the original message. If the sender is angry because of an error on their part, recognize the error. State clearly what you are doing to correct the situation. 7. Be sure to answer all questions raised. A partial response frustrates the sender and this can lead to not read emails later.
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