The Texas Business Group

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Managing Director

Press and PR work is always still unjustly treated today by many companies. Arnsberg (NF) – where you can success not one hundred per cent on expenditure broken down, be trimmed budgets for marketing campaigns. Quite wrongly, Hanke, marketing expert and Managing Director of advertising + design, Office of communications and marketing in Arnsberg says Lothar. PR work is worth today for small businesses as well as for large”Hagerman explains. Especially at the regional level also smaller advertising budgets can be used effectively”sure is Hanke. Important criterion in the press work is a balanced media plan. And just because it fails in most companies: close measured budgets are scattered then often still on alleged local leading media.

Regional advertisers or newspapers are for the most part. New media, primarily the Internet, are usually completely neglected. Just the rural areas where are online Represented information gathering. So currently private blogs, supported up to all regional information portals or online TV channels out of the ground like mushrooms sprouting. “And exactly here a good media plan can connect: we combine this new regional news channels and develop strong, targeted campaigns for our customers”, explains Hanke. We realized that the Internet creates even regional areas, which can be clearly defined”, haha so. At this point we continue on with our media planning”. Advertising + design, Office of communications and marketing is a full service agency from Arnsberg. Specializing in the planning and development of corporate identities, to the production of documents and preparation of marketing strategies, is located us on the success of our customers. With a customized media planning, we define target groups and offer solutions, efficiently and cost-effectively to achieve this. Advertising + design Office for communications and marketing at the ancient monastery of 55 59823 Arnsberg Tel: + 49 (2931) 16676 fax: + 49 (2931) 530276 eMail: Internet: press contact:

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