In The Upswing
BWG news – industry monitor confirms: Hans-Joachim Evers, Chairman of the Federal Association of promotional products consultant called figures of confidence and wholesalers (bwg), the core data of the current industries-monitor to the advertising market in Germany. Thus the three-dimensional advertising is used at 3.79 million enterprises between Kiel and Garmisch. Particularly in so-called small – and medium-sized enterprises (SMEs), the promotional item is coveted. Of the total annual sales with promotional items, 64 percent in the advertising budget of SMEs flow 3.43 billion euros. Hans-Joachim Evers: The economically difficult year 2009 with 2.97 billion Euro turnover, is clearly overcome.
Entrepreneurs succeeded just Advisory advertising article dealers to show the benefits of advertising article. Therefore the promotional item was not so hard deleted from the advertising budget, as some newspaper ads or TV commercials. This shows, that cost-consciousness and effectiveness in trader take precedence”. When the economic upswing become has a central importance of promotional products at company start-ups. The number of new commercial register entries has increased compared to the previous year to 6.6 percent on foundations of 105.430 2010. Favourable conditions of establishment such as an improved economic environment and a less restrictive Foundation funding are essential reasons.
The entrepreneurial courage is married to some in Germany”, explains Hans-Joachim Evers, convince the business plans with the core competencies of products or services. You also as a viable “provided, because the application the company not with exorbitant amounts of advertising will be ripped off, but are manageable marketing budgets in the focus. And one of the unparalleled strengths of promotional article is evident here. It is inexpensive, available in small quantities of piece and differentiation can be used. The risk of stray losses of advertising is reduced to a minimum.” The SME BBs see their clients in a local or regional environment. This means that they often are in direct customer contact. Here, it brings virtually nothing if you bring a newspaper advertisement under the arm. Promotional items are much more sympathetic and effective. But be careful”, warns Hans-Joachim Evers, no one should think that it being done already with a courageous grip in the crates with litter articles. It is strategically unwise indiscriminately to distribute pens or gummy bears. The development of a clear communication concept is good. The question of product selection is dependent on so many factors that require industry experience.” The annual contest campaign of the year shows what sustainable successes may have conceptual set promotional”. Second place went to the Dortmund company of advertising article”thickness & partner. “She developed for the acclaimed campaign of RUHR. 2010 European capital of culture” an overall concept that both involved for each of the 53 cities and municipalities was individually usable, and took into account the whole outer appearance. All 2,000 Promotional items were in the game”different projects and actions. The bag was a central promotional”. Newspaper readers were encouraged to a creative competition, to make a page of her personal culture bag. The advertising companies with a standard motif was on the other side, the Ruhr area, for example, we are!” Today, municipalities over a shop promotional products order for your further communication strategy. Sustainability excellence”rated Hans-Joachim Evers. Bwg, which celebrates its 25th anniversary this year, appeals to the economy, 2010 as a year of training”to understand. To bwg Chairman Hans-Joachim Evers: the cooperation with experienced consultants of promotional articles in the long run pays off. They know how successful advertising concepts and strategies.” Elvira Tan
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