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Within the main elements which suggest management experts to better withstand times of crisis that we are experiencing and that apparently will be for a long time, is the use of CRM-type tools. This short article mentions some resources related to this topic of CRM applied as a facilitator in times of crisis. I received the latest edition of the magazine Poder (04-03 No.67) circulating in Colombia, in which an article is in the special technology section, entitled solutions in times of crisis. Further details can be found at Jonah Bloom, an internet resource. He said the introduction of the article: power presents a special technology with good ideas to make your business forward now that is coming a new economic reality. Nouriel Roubini does not necessarily agree. Learn how to keep innovating, but caring for the cost-benefit ratio.

Recommendations that makes the publication, is a specific section that mentions the subject of CRM. The article says: and clients?. Facing the new challenges, is key to strengthening the Organization, but it is not desirable to leave the service and the growth of the market. These are matters which should advance in parallel. It is therefore important to use technology to support the management of relationships with customers.

CRM systems are the order of the day when it comes to increase the clientele. CRMs allow me have better relationships with the client, know them, find out about the latest they have buy, know their needs and at the same time exit to generate more customers for the company. He mentions the article as the integacion of CRM with sociaones networks and blogs can generate greater involvement of the client in a more proactive way and closer relations between customer and supplier. CRM is an excellent strategy that many companies can continue to be more competitive in times of crisis. Why reason?. There are many, but there is a very simple and it is the fact that in lean times, is the best way to keep the business afloat through uan excellent relationship with its customer base. Getting new customers is extremely difficult, so you should focus on protecting its customer base and what better way to support this strategy in a CRM model. I read an interesting article (is in Spanish), which can help to understand why CRM is important for times of crsisis.


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