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Metaplan Communication

Individual departments should have the possibility to comment on innovation processes. Also integration newsletter offered, to inform employees about visions, technical project booths and successes. Briefingkarten have proven to support the personal communication of local managers and foremen with their employees. In these, the unit can be used to consolidate achievements and initiated further improvements. Typical employees questions can be prepared in a questions & answers catalog and responded. Marketing professionals and engineers can write their ideas on the Metaplan walls in a brown paper session”without the corset of hierarchies.

Here creativity is released, it requires but a good moderator for the discussion to get to a result. The so-called fish-bowl-sessions are a good way to know different points of view”. Engineers and Marketing professionals are alternately observers and participants of the roundtable discussions. This instrument creates a high interactivity. The fronts between the technical departments and marketing are very hardened, group interviews suggest focus. The various departments will be interviewed in each separated from each other by a professional interviewer. This method is used only for the data collection. Then more problem-solving tools can be set based on the data.

“The Ishikawa diagram is for the solution of serious systemic problems” or Fishbone diagram “, with the quality control of innovation processes in the planning and work process can be shifted. Communications audits with members of different departments, the market should be analyzed and interpreted. A strengths/weaknesses profile of the own product range completes the analysis. The intranet is suitable for many of the above communication tools. In addition further process and background information should be in a password-protected area must be available. A clearly structured intranet with service character increases the willingness to communicate. There are many possibilities of internal communication. In principle, the right tool must be selected for the situation of problem. Often helps the assessment by an independent third party, compared you can communicate freely. SCHOTT relations know the consultants of the PR Agency Hamburg many conflict situations through cooperation with companies from different sectors. This is the perfect product for all valid target. Him company with much skill and internal communication reach, then bring it with the help of external communications on the market.


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