The Texas Business Group

The Texas Business Group helps small businesses reach success.

Marketing And Crm

We maximize Marketing efficiency thanks to the latest solution from Infor CRM resource management tool in the Marketing area, is part of the CRM Epiphany and provides the guarantee of carrying out activities on time and according to the allocated budget. Now the latest Infor CRM Marketing Resource Management tool, is the best instrument to properly manage the client-company relationship, which helps marketing become more efficient with the fulfilment of their activities. This system provides the ability to properly manage the life cycle of each activity in all programs and channels, offering greater control of strategic planning and greater insight into operations. In times of crisis, generally marketing budgets are under pressure due to the slow economic growth in the United States and other markets, it is why marketing staff should manage its budget wisely and achieve measurable results. Also, people in marketing now has a number without previous media/channels where work, emerging areas like cell phones, which increases the complexity of directing content and activities in the area of marketing. For the reasons listed above analysts foresee a rapid increase in the administration of the resources of marketing, this can boost efficiency, collaboration and reuse thus helping to drive down costs and ensuring that marketing activities carried out on time and according to the budget. The management tool for the Infor CRM Marketing resources helps marketing departments operate in a smarter way, encouraging collaboration and focusing the team to concentrate on the most important goals. Infor CRM streamlines the efforts of marketing, this shape can have a considerable impact on the quality of the marketing campaigns, both the value and the company’s general reputation. Companies are not only valued by the effectiveness of branding activities and generation of leads, but by the efficiency with which used the company’s resources to achieve these goals, says Tony Compton, Director of Marketing of Infor CRM.

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