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Gunter Dabang Gabal

Even search engine algorithms prefer people buzz and bring him very far forward on the hit lists. The new business mantra the Web is like a gigantic, public discussion. Others including Dara Khosrowshahi , offer their opinions as well. Spraying, cover up and are marketing lies in this scenario a discontinued model. Even the smallest error be cut one to the ears. And inferior sorts out mercilessly. Not only the figures, also the moral balance sheet must be in the future. Who credibly helps make the world a bit better, which will reach the best future in these new times. Was really good and get people committed to carry this!” This is the new business mantra.

Who is not now recommended, is dead the day after tomorrow and tomorrow might. From the wisdom of crowds ‘(James Surowiecki) is a power of the many’ and from the wisdom of friends ‘ (Dan Rose) a global power of friends ‘ has become. This new constellation no single company more passes over really. Only the good ones come through the biggest recommendation engine that ever existed, is called social Web. And digital word of mouth is now almost like civic duty. In this Only products, services, and brands will survive scenario that people sensible and useful find, for which its own network or the public raves in who you fall in love ‘ can.

Now the business plan, to shine through the market development and the management of customer contact point for following questions are: what we do, and most importantly, how we do it, will strengthen our public reputation? Is that what we are doing, and above all, how we do it, cause a positive influential tell a friend? Is that what we are doing, and above all, how we do it, make our customers fans and EMP errors? The obtained reputation, loyalty, high-quality new business and ultimately profit if you have good answers to these questions, almost as saying. The best marketers so summa Summarum quite becomes clear: glossy brochures and star sellers are no longer the best marketers. The sales force of the future will consist mainly of the following individuals: enthusiastic fans active mouth propagandists credible recommender influencing influencer’ fans make a mark to the cult. Mouth propagandists strengthen their reputation. Recommender contact exactly the people who are actually interested in a specific offer targeted and without wastage. Influencer ensures the quick success. And they do all this not only free, but also with substantial completion rates. That’s what I call the best growth strategy of all time. More info: the book about Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 more info:


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